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Aim High, Live Classic. It's the exciting program that highlights the unique connection between basketball's greatest stars and literature's most enduring works.
The men and women of the NBA and WNBA are compelling personalities whose lives exemplify the modern heroic struggle, themes found in Penguin Classics' great literary works. These handsome editions educate, provoke thought, engage, entertain, and enlighten readers today as they did when they were first written. To celebrate the star power of the written word, some of the NBA and WNBA's biggest stars share their personal insights and inspirations drawn from their favorite Penguin Classics. Discussion guides to their favoritesas well as a number of the most popular Penguin Classicsare also provided to offer readers an engaging springboard from which anyone can embark on a journey through these great works. So get ready to jump in, Aim High, and Live Classic. NBA Cares is the league's global community outreach initiative that builds on the NBA's long tradition of addressing important social issues. Over the next five years, the league, players and teams will raise and contribute $100 million for charity, donate more than 1 million hours of hands-on volunteer service to communities around the world, and build more than 100 places where kids can learn and play.
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